Despite the fact a majority of OvaHimba live a distinct cultural lifestyle in their remote rural environment and homesteads, they are however socially dynamic, and not all are isolated from the trends of local urban cultures. The OvaHimba coexist and interact with members of their country's other ethnic groups and the social trends of urban townsfolk. Especially those in proximity to the Kunene Region capital of Opuwo, travelling frequently to shop at the local town supermarkets for the convenience of commercial consumer products, market food produce and to acquire health care.